Taylor Swift Takes All Billboard Top 10s With ‘Midnights’

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Last month, Taylor Swift thrilled fans with her debut at 12am.midnights,” his tenth and latest album. Three hours later, the pop star — who has a penchant for surprising fans — dropped seven extra tracks on a deluxe edition titled “Midnights (3am Edition).”

The sleepless night — mirroring her screams on the record — paid off. “Midnights” made Swift the number one artist Top 10 places on the Billboard Hot 100 chart, all with songs from the 13-song album.

The feat, experts told The Washington Post, was unprecedented, an unprecedented feat by any artist. Amidst the ever-changing ecosystems of the music industry in the age of streaming, only someone who brings to the table what Swift does: an established star, a loyal fan base, a savvy social media strategy and a relentless marketing machine can pull off this feat. .

“It’s a good album, and he’s one of the biggest music stars in the world,” said Billboard editor Steve Knopper. “He filled the zone with different versions of the album and pushed it all out in a week where there wasn’t a ton of competition from other artists. With that mix, you can’t go wrong.

Following the tracking week from Oct. 21 to Oct. 27, the “Midnights” album now has the top 10 songs on the chart — a tally of nine hits from Drake’s 2021 album, “Certified Lover Boy.” Top 10

“Anti-Hero,” Swift’s song Internal strife, topped the list with some 59.7 million streams and 32 million radio airplay impressions. It was followed by “Lavender Haze,” a breezy song about the all-encompassing glow of love, with 41.4 million streams, and “Maroon,” a song revisiting a troubled relationship with 37.6 million.

Billboard’s charts are our barometer of musical success. Are they meaningless in the age of streaming?

To create charts, Billboard takes into account the number of measurements, each of which has different weights. Those metrics include digital and physical sales, streams and radio airplay impressions. But there are criteria Changed over the years – Especially in the last decade, streaming has become a revenue generator.

“Streaming has changed everything — not just music consumption behavior, but the way music is produced, how albums are created and sequenced, and even the way songs are written and produced,” said Larry Miller, a music business professor in New York. Steinhardt School of the University.

Major streaming companies such as Spotify and Apple Music have made it so that large numbers of users have moved away from buying physical copies in bulk – the previously standard measure of chart tracking. But while streaming services have made it easier for people to play their favorite music over and over again, it has also led to an increase in the number of songs and records that can be streamed by an unlimited number of artists.

“What Taylor Swift has accomplished in an era where north of 70,000 new tracks are released every day is a monumental achievement,” Miller said. “It’s truly a remarkable, historic achievement, even if anyone correctly guessed that it was set to be one of the biggest albums of the year before it broke all these records.” According to some estimates, 100,000 tracks Music is uploaded to streaming services every day.

Superstar Taylor Swift’s music is a collection of hidden meanings tied to her love of numerical symbolism — and her tenth album, “Midnights,” is no different. (Video: Ally Caron/The Washington Post, Photo: Sarah Hashimi/The Washington Post)

Even before “Midnights” was scheduled to be released, the album’s success was predetermined. For months, fans have been waiting for another Swift Re-recorded albums – with Many people hunt for Easter eggs It could refer to the “Taylor’s Version” version of “Speak Now” or “1989”. In what seemed like a complete surprise, Swift announced that she would be releasing a new record in August.

The artist captioned his work “a journey through horrors and sweet dreams.” Social mediaSharing glue-ridden clips with each of the track names 13 straight nights. At midnight on 21st Oct. Spotify is down As fans flocked to the app to hear the new album for the first time. Swift was also released Four different colors Vinyl and CD versions of the album, plus a Target exclusive edition.

How the search for clues in Taylor Swift’s music became all-consuming

“Taylor put out different versions of the album, and she reached out directly to her sizable fan base on social media and said, ‘Hey, these are all available,’ and they’re all like, ‘Awesome!’ Anything she puts out, they’re very loyal to her,” Knopper said.

Different versions led to “Midnights” selling 1.4 million physical copies in its first week — the most since Adele’s “25” sold 3.4 million in 2015. Of those, more than 500,000 sales came from vinyl sales, representing the single-biggest sale. week per album since Luminate began tracking music sales in 1991.

“He’s truly one of the few superstar artists in the music business today: the old-school world of radio play and physical albums and the new-school world of streaming,” Knopper added.

For Swift, 10 seems to be her lucky number, just like 13.

“10 out of 10 out of the Hot 100??? On my 10th album??? I am confused,” he wrote Twitter.

Accordingly, here is the complete top 10 list advertisement board:

  1. “Anti Hero”
  2. “Lavender Haze”
  3. “Maroon”
  4. “Snow on the Beach,” feat. Lana Del Rey
  5. “Midnight Rain”
  6. “Bejeweled”
  7. “Question…?”
  8. “You’re on your own, baby.”
  9. “Karma”
  10. “I see S—“

Travis M. contributed to this report. Andrews contributed.

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